About us

Grassroots is a lot more than just making exquisite dog snacks. We are a movement too. Grassroots wants to improve the world in these four important ways:

1. Pet Obesity

About half of our dogs and cats are either over weight or obese. A primary contributor to this epidemic pet health problem is feeding too many calories outside the pet's regular diet. Grassroots wants to reduce pet obesity caused by feeding too many high calorie treats to our pets. At just 1-2 calories per crispy snack, you can feel a little better about giving your pet a reward.

2. Animal Welfare & The Environment                                                      

By choosing naturally raised fresh animal proteins we can begin making a small movement towards the ethical treatment of animals while contributing to the sustainability of our environment.

3. Clean Ingredient List & 100% Natural

Our clean and limited ingredient list of 100% natural ingredients ensures that our pets are not ingesting unhealthy ingredients or unnecessary additions that have little or no nutritional value. Grassroots uses only 8 ingredients with no preservatives, no artificial flavouring, and no dyes.

3. High Quality & High Value

Lastly, Grassroots wants to deliver a very high quality product for a reasonable price. We have developed our Crisps with mostly organic ingredients and we worked hard to deliver these to our customers at just a small premium to conventional ingredients.